It is not only the price of sugar that is skyrocketing these days. Billboard rates on EDSA are also going up. In fact the price of EDSA billboards have long breached the 300k/mo barrier.
If there are any billboard sites on EDSA which are at the level of 195k/mo thereabouts, these are most likely to be small obscured billboards.
Tip for agencies, grab what you can now.
